Impact Whey Protein has been around since day one, and it's been a firm favourite ever since. A handy, easy-to-mix shake that helps your body stay topped up on protein all day, made for you to feel and perform at your best. Impact Whey Protein gets top marks from independent testers, too. Ranked grade A by Labdoor for quality and value, it’s our best-seller for a reason. Formulated to provide nutrition with a meaningful impact, and thoughtfully developed by expert nutritionists, Impact Whey Protein delivers a powerful punch. Each serving is packed with a mighty 23g* of protein, nourishing with the everyday protein you need to fuel your body, sourced from high-quality ingredients. Protein: Why You Need It Protein is a fundamental macronutrient that’s hailed as an absolute powerhouse nutrient. With the human body consisting of approximately 20% protein, this essential building block is present in every single cell. It plays a huge role in the growth of muscle mass and maintenance of bones,1,2 tirelessly working behind the scenes to ensure your body remains strong and resilient. Change is a good thing. But change takes time. Especially when you make change responsibly. Rest assured, it’s still the same consistently high-quality product, just as you’d expect.