High-intensity matte formula that glides on bold colour with 10-hour wear. Play with a high-intensity matte sensation. In just one swipe it glides on bold colour that lasts for 10 hours and sets to a smooth, matte finish. Power Pigment Complex - a dynamic blend of pure pigments and colour-locking ingredients - saturates lips with dense colour that glides effortlessly and wears comfortably all day. A line-up of transfer-resistant shades lets you choose every power move. High intensity. Zero weight. All-out comfort.