Bright. Bold. Vividly Matte. This innovative, matte lipstick has intense, stay-true color so lips look lush and vibrant. An exquisitely blended formula strikes a perfect harmony between optimal color, an ultra-matte finish and hydration. A super-rich, super-pampering, super-sexy lipstick in six sumptuous shades. Pure drama. Glides on effortlessly, without drag or resistance. Defying traditional long-wearing lipsticks, Pure Matte will not dry out lips. Wild Mango Butter's advanced moisturizing properties work to repair lips from dryness and scaling, leaving lips supple and soft.