The purpose of Pardon is to create a classic fragrance that elevates the gentleman to the highest level. Pardon is intended to evoke the persuasion of ultimate elegance and charm. It is a scent that recalls the nobility and deeds of a true man of honour. A gentleman is always well groomed, well dressed, his shoes are always perfectly shined and his gestures speak as much as his words. Everyone can be heroic from time to time, but what creates the apotheosis for a man of his word is a constant mindfulness of his deeds. For The Nose, this type of man who invests more in this world than he receives, has absolute taste in all things – from silk scarves, to carefully trimmed moustaches, to perfectly tailored suits, to impeccable behaviour. His style is that of the dandy, a man who has an eye for detail, who combines things skillfully and can wear anything. This fragrance embodies the nobility of a man. Pardon embraces a lifestyle, masculine elegance and charm. Being a gentleman is a noble goal.