All-Natural, Fluoride Free Toothpaste for Kids - Bubblegum Flavour This premium toothpaste for kids by Jack n’ Jill is created using high-quality natural and organic ingredients, making it 100% safe for young children. It’s the ideal natural toothpaste for young ones, especially considering that most kids have a tendency to swallow toothpaste while brushing. 100% safe, made using natural & organic ingredients Rich in xylitol for healthy teeth & gums Enriched with organic calendula to soothe gums Fluoride-free, sugar-free, colour free & SLS free No artificial preservatives or anything nasty Safety seal and an easy-open flip-top cap Save on discounted bulk pack containing 6 tubes! With added organic flavouring to create a bubblegum flavour, it has a fun and appealing taste that encourages young kids to brush their teeth.