Natural Look Australia Hold Factor: 7 What It Does Controls, thickens and conditions with a firm hold while adding a brilliant natural shine to all hair types. Power Surge is ideal for roller setting, blow-drying or for hairstyling looks that require flexibility in styling and finishing. How to Use Shampoo and towel dry hair with the appropriate Natural Look regimen. Apply a small amount of power surge into the palm of your hand and distribute evenly throughout hair. Suitable for wet or dry styling. Power Surge can be applied to specific areas where more emphasis is required.