Premium leather upper for durability. Rubber outsole for traction. Traditional lacing system. Cotton laces. Branding hits at the side, heel, midsole, tongue tag, and insole. With a noticeably clean aesthetic, the 550 is a timeless classic that pays homage to ‘90s basketball players and the streetwear that defined a hoops generation. As New Balance puts it, the sneaker is simple and not overbuilt to deliver a sporty look. Now that it’s back in the limelight following a string of must-have releases with Aimé Leon Dore, don’t expect the 550 to go anywhere anytime soon. And seeing as each colorway comes and goes in a hurry, you’ll want to take advantage and scoop up a pair while you can.