New Balance - BBW550DY The original 550 debuted in 1989 and left its mark on basketball courts across the country. After its initial launch, the 550 sat in the archives, before being reintroduced as a limited edition at the end of 2020, and returning to the full range in 2021, quickly becoming a global fashion favourite. The 550's low, aerodynamic silhouette is a clean take on the rugged models of the late 1980s, and the reliable design of its leather and mesh upper remains a classic no matter the era.