An unlikely silhouette that secured its place as an ablate must-have in 2021, the NB550 is more in-demand than ever, and the New Balance 550 White Purple is no exception. The upper is crafted from a blend of smooth leather and plush suede, with a perforated panel added to the sidewalls for enhanced ventilation. New Balance’s signature ’N’ logo sits on the sidewalls, while 550 is stitched into the toe for extra brand recognition. Originally designed in 1989 as a highly functional on-court basketball shoe, this sneaker has endless retro styling appeal, plus it’s one of the comfiest pairs you can get your hands on right now. Perfect for adding a pop of colour into your outfit, the white and purple colourway is designed to ace the test of time, meaning you can wear your New Balance 550 White Purple for years to come.