The New Balance 740 'Concord Grape' channels 2000s running style with a white open-cell mesh upper with synthetic leather overlays. The latter component is rendered in a gradient purple finish and accented with metallic silver detailing. Branding elements include a molded TPU 'N' logo and a Flying NB emblem at the tongue and heel. Anchoring the sneaker is a lightweight ABZORB midsole.