ONLINE ONLY The original designers of the New Balance 990v3 had the arduous task of creating the best running shoe on the market. The result far exceeded expectations. When it first hit stores in 1982, the 990 featured a sleek, understated gray colorway and a price point that was unheard of at the time. For enthusiastic racers as well as trendsetters, the 990 was a symbol of quality and exquisite taste. Since '82, the design has evolved, as has the color palette. However, the aura surrounding the status symbol of the New Balance 990v3 sneaker has remained unchanged. The New Balance 990v3 features a premium upper and a midsole with ENCAP cushioning.