New Balance returns to its iconic silhouette-the 990v5, this time complete with premium suede. The 990v5 is bathed in EAT (Elevate all of the time) colors and is a limited edition collaboration with New Balance and EAT company. Remember no matter which industry, career, or craft you belong to; mediocrity is not an option. "If you don't EAT, you die in the streets."