From the introduction of technological advances, such as the improvement of the shoe and the special construction of the outer sole, to the introduction of the legendary "N" logo, the 1970s were a decisive period in the history of New Balance. l'introduction du légendaire logo "N", les années 1970 ont été une période décisive dans l'histoire de New Balance. The 327 courageously reinvented the brand's heritage in the field of running on foot, with a contemporary revision of the classic design elements. With an angular revision of the aerodynamic and minimalist silhouette of the shell, an oversized "N" mark applied in an asymmetrical manner and an externaltrique and a semelle extérieure enveloppante à crampons inspirée du trail, la 327 apporte un nouvel éclairage sur les années 70 en tant qu'ère d'innovation.