New Balance 740: The Retro Model Conquering the Present The iconic 740 model is back to capture the hearts of a new generation of running enthusiasts. This classic, designed to withstand countless miles, earned a special place in the hearts of runners in the 2000s. With its return, New Balance rekindles nostalgia for a design that perfectly combined performance and style. Inspired by the running of the 2000s, the white 740 model features a knitted mesh upper that provides optimal ventilation. Its segmented midsole and streamlined silhouette offer exceptional cushioning and comfort. Details like two-tone mesh and angular overlays give it a modern and distinctive touch, making it a shoe that stands out from the crowd. Whether you're a seasoned runner or looking for versatile sneakers for everyday wear, the 740 is the perfect choice. Its timeless design and technical features make it a shoe that will accompany you on all your adventures. Discover why the 740 became a cult favorite and make it part of your collection today!