From the introduction of technological advances like improved cushioning and special outsole construction to the introduction of the iconic "N" logo, the 1970s were a pivotal time in New Balance's history. The 327 boldly reinvents the brand's running heritage with a contemporary reworking of classic design elements. With an angular reworking of the aerodynamic minimalist wedge silhouette, asymmetrically applied oversized "N" branding and a wraparound trail-inspired lugged outsole, the 327 sheds new light on the '70s as an era of innovation.