The New Balance 550 Aura Purple W is the result of an alliance with the Aimé Leon Dore lifestyle brand. The women's New Balance 550 features a white leather base and aura purple overlays. The shoe has the N logo embroidered on the quarter panel, 550 branding on the tongue, and the NB logo on the heel, all featured in aura purple color. The shoe heel clip and collar are also in aura purple. This shoe has a white rubber outsole embossed with the NB logo and an aura purple and grey outsole. The New Balance 550 Aura Purple W was first released in August 2022 for a retail price of $110.