Since 1920, New Era has been the world's premier headwear brand. Their products transcend time, culture, sport and fashion, and allow you to express your personality and style. New Era's focus, is, has been and always, will be on creations that are inspired, designed and handcrafted to fit your life. Culture Kings have had a long history with New Era and are proud to bring you the latest and the greatest this season. No matter what team you follow or what colour you like to wear, New Era have you covered. The 9FIFTY is a classic, adjustable throwback cap. It is a structured cap with a flat visor, that has the ability to curve.