New shade. Blend of 3 Tones & Highlights: Superior natural looking color. 100% Gray coverage. Conditioners in every step. Conditioner hair, long lasting color. Clairol CC+ Color seal. Conditioner adds intense shine and helps seal in natural looking color. Color is protected so you can enjoy 8 weeks of sunlit color and shine. (2) Color activator. (3) CC+ Colorseal conditioner. 100% Natural looking (Based on study of over 1000 unique hair colors from around the world) color. Superior natural looking color. Blend of 3 tones and highlights. Hair color so natural-looking, its 100% you. Each shade combines a custom blend of 3 tones that work together with your natural highlights and lowlights for dimensional color with 100% gray coverage. Gentle on hair and scalp (Based on study of over 1000 unique hair colors from around the world). Nice 'n easy has conditioners in every step.