The Nike Air Max 2017 Bright Crimson features a new colorway that was released as part of the Nike Air Max series. The Air Max 2017 Bright Crimson is constructed from a breathable mesh material and is also equipped with a full-length Max Air unit. Additionally, the outsole is made of durable rubber and features flex grooves on the base. The sneaker also has a Flywire lacing system that wraps around a cushioned tongue. The tongue also features a black label patch that includes the Nike Air branding. A black Swoosh is also seen on both sides with the Air Max logo featuring on the sole. The upper of the shoe features a Bright Crimson color with black accents. The Nike Air Max 2017 Bright Crimson was released on January 1st, 2017, for $190.