Nike's first lifestyle Air Max shoe is everything you imagined with the Nike Air Max 270. Benefits: Woven and synthetic fabric on the upper provides a lightweight fit and airy feel. The 270 Max Air unit provides 270 degrees of see-through cushioning. Foam cushioning underfoot feels soft and lightweight. Rubber outsole provides durable traction. Heel pull tab helps you put the shoes on and take them off easily. Nike Air Max Origins: Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.