The Nike Air Max 270 White Industrial Blue Citron Pulse takes full advantage of Nike's first Air Max lifestyle silhouette and presents a comfortable, stylish, head-turning shoe. This iteration of the Air Max 270 features an upper crafted primarily of white mesh. Medium blue textile forms the heel overlay that matches the mesh sockliner. Sky blue textile is used to create the pull loop at the heel, the outer collar lining, and the webbing eye stays. A translucent blue synthetic heel counter adds foot stability. The white foam midsole that provides springy cushioning gives way to a thick air unit that comprises the back half of the midsole. The outsole in black, yellow, and sky blue rubber provides grippy shock absorption. Yellow swooshes hit the side panel just below the collar, while an orange mini swoosh graces the lateral-side toe cap for an extra note of distinction. The Nike Air Max 270 White Industrial Blue Citron Pulse was released on January 31, 2023, for $160.