The Air Max 720 is Nike's new offering for the Air Max world, the most iconic sneaker family in the Beaverton brand. It is now available in this new version, part of the "Bubble Pack", a collection celebrating the 30th anniversary of Air Max inspired by bubble wrap. Iridescent details and air bubbles are attached to the upper on the tongue and back panels. The midsole is entirely occupied by the Air unit, the tallest ever. The name chosen, 720, comes from the idea that the Air unit itself is visible at 360 degrees, both horizontally and vertically. The generous Air unit makes this shoe super comfortable and highly elastic.