The Nike Air Max 720 Pure Platinum arrives in pure platinum in a clean colorway. This Air Max 720 version features an upper made largely from mesh rendered within a triple white palette and a semi triangular motive on both sides, also in white color. The shoe also features crisp white laces and plastic designs on the lateral and medial panels. The heel of the sneaker ́s segment also features a monochromatic hue that complements thedesign. AIR Max units are included in the soles for cushioning. The Nike Air Max 720 Pure Platinum was originally released on April 13th at a retail price of $200.