The EA Sports x Nike Air Max 90 "Play Like Mad" is a collaboration by the video game franchise and Nike on a colorway of the retro running shoe inspired Madden NFL 2024. This special team-up between EA Sports and Nike gives the Air Max 90 a football-inspired look with a brown textured leather upper that mimics the dimples of a pigskin football. A dark brown leather base balances out the look. “Play Like Mad,” Madden NFL’s slogan, is debossed on the brown leather mudguard. Classic “Air Max” branding is featured on the lateral side of the heel and on the back of the shoe in gold lettering. The royal blue and red accents found throughout the shoe are a nod to the NFL logo and the Buffalo Bills, the team quarterbacked by Josh Allen, who is the cover athlete on Madden NFL 2024.