Inspired by Japanese convenience stores' distinctive fried-chicken packaging, Nike made the Nike Air Max 90 Fried Chicken available as part of its distance running collection. The Nike Air Max 90 Fried Chicken has upper white-and-yellow stripes with a tearaway outer layer on the collar and toe box. It displays orange suede contrasting with various branding schemes such as AM90 and Hot Air in a cartoon font. Also, it includes a graphic sock liner featuring a pair of metal tongs with cropped Swoosh stitched-on heel patch and chrome detailing appearing on the shoe's molded eyelets. The Nike Air Max 90 Fried Chicken was released on March 19, 2021, retailing at $140.