Benefits Originally designed for performance running, the Max Air unit in the heel adds unbelievable cushioning. Padded, low-top collar looks sleek and feels great. Rubber Waffle outsole adds a heritage look, traction and durability. Stitched overlays and TPU accents on the heel and eyestays add durability, comfort and the iconic '90s look you love. Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.