First introduced in 1990 as Nike's outstanding running shoe, the Air Max 90 was called the Air Max 3, a popular shoe in the 90s subculture and then a mainstream hit. As the Air Max 90 celebrates its 30th anniversary, Nike joins up with Undefeated, the world's streetwear pioneer, to honor this classic shoe. The new Air Max 90 blends colour and vintage flair with high-quality, minimalist materials for a hassle-free experience.