Air Max 95 Essential Men Taking inspiration from the human body and '90s track aesthetics, the Air Max 95 mixes unbelievable comfort with fast-paced style. The wavy side panels add natural flow to any outfit while visible Nike Air in the heel and forefoot delivers performance comfort. Benefits Upper draws inspiration from the human body—the midsole represents the spine, graduated panels are the muscles and the laces are the shoe’s ribs. Originally designed for performance running, visible Air cushioning in the heel and forefoot put the history of comfort beneath your feet. Flex grooves in the midsole/outsole let you move freely. Padded, low-cut collar looks sleek and feels great. Black/Varsity Red/Particle Grey/White Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.