Nike Air Max 95 Essential - Black / Black During the mid 90's, industrial design ledgend Sergio Lozano developed the infamous Air Max 95. Based on the human anatomy; the midsole represents the spine, the striated panels make up the muscle fibres, the lace loops and straps are the ribs and the mesh near the laces provides a skin. The Air Max 95 is an inconic running shoe that combines ground breaking technology and innovations, and still boasts the same iconic style and fantastic cushioning and support that made the original a worldwide hit with both runners and collectors. Mesh upper of added breathability Innovative lacing system for a customised and secure lockdown Max Air units in both heel and forefoot provide maximum impact protection Rubber outsole with Waffle pattern for traction and durability Outsole flex grooves for enhanced flexibility and a smooth ride Nike's revolutionary Air-Sole unit made its way into Nike footwear in the late '70s. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort, suddenly they could see it. Since then, next-generation Nike Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning. Nike, pronounced Ni-key, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, Nike presided over history's earliest battlefields.