Nike Air Max 98 - White / Black / Racer Blue The Air Max 98 has never been a subtle sneaker. The multi-levelled wave aesthetic and full-length visible Air unit drew eyes from the moment it hit the street. 20 years on, restraint still can't touch the shoe that took the chill ripple upper of the Air Max 97 and cranked up the volume. This latest iteration brings premium materials to the seismic upper with hits of contrasting sail and cream. 1987 saw the birth of the Air Max lineage, showcasing visible Air for the first time. What began as an experiment in cushioning soon evolved into an icon on the track, and the streets. Over the years, it's been re-imagined and re-tooled, but the heritage always remains. Nike, pronounced Ni-key, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympic pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, Nike presided over history's earliest battlefields. The Nike 'swoosh' embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.