You know the saying: Beauty is pain. Not so with the Air Max Bliss. Bridging elegant design lines with modern technology, it delivers head-turning style and unbelievable comfort. The rich mixture of textures and Air cushioning keep it fun to style and blissful to wear. Benefits Originally designed for performance running, the Max Air unit in the heel combines with a dual-density foam in the midsole for unbelievable cushioning. Pillowy collar adds luxury to every step while the low-cut design looks sleek and sporty. Non-marking rubber with deep grooves in the outsole gives you added grip and durability. Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking color combinations and reliable, lightweight cushioning.