Looks Max, feels Max. The Air Max SYSTM brings back everything you love about your favourite '80s vibes (without the parachute trousers). Tried-and-tested visible Nike Air cushioning pairs with a sleek, sport-inspired upper. It's Air Max delivering again. Air Max Attitude Originally designed for performance running, Max Air cushioning delivers time-tested comfort. Vintage Vibes Inspired by all your favourite Air Max models from the '80s, you get heritage aesthetics with a modern feel. Lasting Style Mixed-material upper delivers durability and breathability while a rubber outsole adds traction that lasts. Nike Air Max Origins Revolutionary Air technology first made its way into Nike footwear in 1978. In 1987, the Air Max 1 debuted with visible Air technology in its heel, allowing fans more than just the feel of Air cushioning—suddenly they could see it. Since then, next-generation Air Max shoes have become a hit with athletes and collectors by offering striking colour combinations and reliable, lightweight cushioning.