Was 1972. Now 2023. Sometimes more is better. Reengineered materials help prevent warping and add durability while maintaining the classic '72 shape you fell in love with. Lace up, because tradition keeps getting better. Benefits Reengineered leather and textile materials keep the look and shape you love and help prevent warping. Firmer side panels help keep your foot in place. Foam midsole with iconic wedge insert delivers comfort from the get-go. Herringbone outsole pattern gives you durable traction and heritage style. Padded, low-cut collar looks sleek and feels great. Cortez Origins The Nike Cortez was designed in 1972 by Nike cofounder Bill Bowerman to be lighter and more comfortable than any other. It quickly became the most popular running shoe in the country and has transformed into an unmistakable icon, woven into pop culture history.