With supple white leather and neutral accents, the Nike SB Zoom Blazer Mid brings a classic vibe to any skate session. Orange details on the insole and tongue label nod to the color of Nike's original shoebox, which made its debut in 1971. Benefits Durable leather on the upper ages to perfection. Woven tongue adds a familiar, vintage look. Orange details throughout, including on the tongue label and insole, nod to Nike DNA. Zoom Air unit in the insole feels springy and responsive. Vulcanized construction fuses the sole to the upper for a flexible, broken-in feel. History of Orange In 1971, Nike co-founder Phil Knight wanted to distinguish his new company from the rest of the competition. When it came to packaging, he chose orange—it stood out, looked great on cardboard and made a clear distinction from those blue boxes. So when Nike cracked the market with its first shoe, a soccer cleat called ‘the Nike,’ the shoe box was orange.