The cinch-a-lot is a grippy, Stretchy silicone strap equipped with a polycarbonate s-biner microlock and a split ring to keep keys and other small items connected to each other and/or to you. The soft silicone strap can slide over your wrist, wrap around your water bottle, or be snugged around small items by using the cinch slider to keep them attached to your keys. The included s-biner microlock allows for quick connection between the strap and split ring, making it an ideal place to keep keys to which you need frequent access, or for key-holding when you need to be hands free.