Crafted by Experience It means a great deal to us, it is more than a slogan, it has been hard-won, it has been earned, through decades of experience on the water starting and runningone of the world's premier bluewater sportfishing charter operations in Australia's remote Coral Sea.Every product has decades of experience behind it - real experience crafted by the forces of nature and tested to the limit. What this means for you is innovative designs and quality that will stand up to any test. It means quality products that won't let you downwhen that fish of a lifetime comes along. It means peace of mind and enjoyable time on the water Classic teardrop shape, ideal for almost all jigging styles. Comes rigged with super strong Assist hook on the head, ready to fish out of the packet. From fast and erratic for mid-water dwelling species like Kingfish. To a more slow and methodical slow-pitch style of jigging for bottom species. The wider body profile makes the jig flutter more on the drop and produces a wider thumping action on the lift.