This Nude By Nature Allure Defining Mascara has a soft, flexible, buildable formula that allows for easy layering without flaking, and is designed to give lashes intensified volume and length. With a unique, flexible brush to help separate and coat individual lashes, Allure Defining Mascara is enriched with Pro-Vitamin B5, which helps to condition the lashes over time. Australian owned. Certified Cruelty-free.