Read the best book at the best price!! Get best deal now!! The book deals with the psychology behind the buying decisions that people make on an everyday basis and defends a principle called libertarian paternalism, which is a fusion of two opposite philosophies, paternalism and libertarianism. The book states that while people should be allowed the freedom to choose, they should also be directed towards the proper choice by the architects of these choices since not all people can choose wisely. Human beings are not infallible in decision-making and their decisions are influenced by many social factors. For this reason, people sometimes end up making bad choices that might kick up serious repercussions. Thaler and Sunstein fell that consumers should be nudged towards making the right choices through an active choice architecture. For instance, junk food in a school cafeteria can be placed in a spot thats not easily visible or reachable, and healthy food items can be openly displayed. Through such small steps, the authors believe that consumers can be rightly directed towards making highly beneficial choices. The book was announced as the book of the year by The Economist.Richard H. Thaler was born in New Jersey in the year 1945. He is a well known economist who specialises in behavioural finance. Thaler serves as a professor at the University Of Chicagos Booth School Of Economics.
Read the best book at the best price!! Get best deal now!! The book deals with the psychology behind the buying decisions that people make on an everyday basis and defends a principle called libertarian paternalism, which is a fusion of two opposite philosophies, paternalism and libertarianism. The book states that while people should be allowed the freedom to choose, they should also be directed towards the proper choice by the architects of these choices since not all people can choose wisely. Human beings are not infallible in decision-making and their decisions are influenced by many social factors. For this reason, people sometimes end up making bad choices that might kick up serious repercussions. Thaler and Sunstein fell that consumers should be nudged towards making the right choices through an active choice architecture. For instance, junk food in a school cafeteria can be placed in a spot thats not easily visible or reachable, and healthy food items can be openly displayed. Through such small steps, the authors believe that consumers can be rightly directed towards making highly beneficial choices. The book was announced as the book of the year by The Economist.Richard H. Thaler was born in New Jersey in the year 1945. He is a well known economist who specialises in behavioural finance. Thaler serves as a professor at the University Of Chicagos Booth School Of Economics.
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Read the best book at the best price!! Get best deal now!! The book deals with the psychology behind the buying decisions that people make on an everyday basis and defends a principle called libertarian paternalism, which is a fusion of two opposite philosophies, paternalism and libertarianism. The book states that while people should be allowed the freedom to choose, they should also be directed towards the proper choice by the architects of these choices since not all people can choose wisely. Human beings are not infallible in decision-making and their decisions are influenced by many social factors. For this reason, people sometimes end up making bad choices that might kick up serious repercussions. Thaler and Sunstein fell that consumers should be nudged towards making the right choices through an active choice architecture. For instance, junk food in a school cafeteria can be placed in a spot thats not easily visible or reachable, and healthy food items can be openly displayed. Through such small steps, the authors believe that consumers can be rightly directed towards making highly beneficial choices. The book was announced as the book of the year by The Economist.Richard H. Thaler was born in New Jersey in the year 1945. He is a well known economist who specialises in behavioural finance. Thaler serves as a professor at the University Of Chicagos Booth School Of Economics.
Read the best book at the best price!! Get best deal now!! The book deals with the psychology behind the buying decisions that people make on an everyday basis and defends a principle called libertarian paternalism, which is a fusion of two opposite philosophies, paternalism and libertarianism. The book states that while people should be allowed the freedom to choose, they should also be directed towards the proper choice by the architects of these choices since not all people can choose wisely. Human beings are not infallible in decision-making and their decisions are influenced by many social factors. For this reason, people sometimes end up making bad choices that might kick up serious repercussions. Thaler and Sunstein fell that consumers should be nudged towards making the right choices through an active choice architecture. For instance, junk food in a school cafeteria can be placed in a spot thats not easily visible or reachable, and healthy food items can be openly displayed. Through such small steps, the authors believe that consumers can be rightly directed towards making highly beneficial choices. The book was announced as the book of the year by The Economist.Richard H. Thaler was born in New Jersey in the year 1945. He is a well known economist who specialises in behavioural finance. Thaler serves as a professor at the University Of Chicagos Booth School Of Economics.
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Last updated at 23/07/2024 06:19:50
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Format | Paperback |
Updated 2 months ago
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Format | Paperback |