NUDY RUDY was born out of a feeling and desire for the purest form of simplicity: being bold, happy, label-free individuals, or in other words, being NUDY. NUDY RUDY is an expression of freedom and attitude with the aim of bringing body care to every body, giving you a range of personal care products that celebrates your differences, with a little cheeky humor thrown in. Our secret to ensuring a beautiful, velvety texture with long-lasting smooth and silky touch is Shea Butter. Our generous amounts of Shea Butter in every NUDY RUDY soap bar ensures long-lasting use and a beautiful texture and feel against the skin.This soap puck is jam-packed with all the good stuff you want and the fragrance you didn't know you needed. Loaded with Shea butter for a rich, sudsy texture. This is your oddly satisfying, new fave.