This product has no "best by date" on packaging. Bring your skin back to life and experience 24-hours of hydration with OLAY Regenerist Collagen Peptide 24 Hydrating Moisturizer. This lightweight cream is formulated with collagen peptide to reduce wrinkles and improve elasticity. Vitamin B3 and niacinamide help to promote moisture retention and surface skin cell turnover for improved skin regeneration. Completely free of parabens, mineral oils, phthalates, dyes, and fragrances, this fragrance-free moisturizer provides powerful results with no greasy feel. With regular use, you'll start to notice an increase in skin texture and firmness with less wrinkles.