Never Not On The Cloud was developed as the lightest fully cushioned running shoe in the world and has thus become an on legend. Since its launch in 2014, it has won Olympic medals, adorned Paris runways, won awards and inspired fans around the world. The Cloud is state-of-the-art running technology in a stylish garment - the perfect high-performance shoe for every day. CloudTec Zero gravity foam and CloudTec in the outsole provide soft, cushioned landings. Newly molded cloud elements offer superior performance and grip, while the specially molded heel section provides a pleasantly tight, secure fit. Thanks to our special speed lacing, you can put the shoe on and take it off with lightning speed. Breathable mesh The Cloud is famous for its incomparable wearing comfort from the moment you put it on. It owes this to the soft fabric mix used in the upper shoe. The breathable, antimicrobial mesh provides fresh wearing comfort. Soft, seamless tape reinforces the entire shoe and the toe cap ensures a perfect fit.