Cloud 5 all white Never Not On Designed to be the lightest fully cushioned running shoe in the world, the Cloud has become an On legend. Since it launched in 2014, it has won Olympic medals, graced Paris runways, won awards, and thrilled fans around the world. The Cloud is cutting-edge running technology in a stylish guise - the perfect high-performance shoe for every day. CloudTec Zero-Gravity foam and CloudTec in the outsole provide soft, cushioned landings. Reshaped Cloud elements provide superior performance and grip, while the custom molded heel counter delivers a snug, secure fit. Thanks to our special speed lacing, you'll pull the shoe on and off with lightning speed. Breathable Mesh The Cloud is famous for its unparalleled feel the moment you put it on. This is thanks to the soft fabric mix used in the upper shoe. The breathable, antimicrobial mesh provides fresh comfort. Soft, seamless tape reinforces the entire shoe, and the toe cap allows for a perfect fit.