Designed with baby soft bristles for tender gums and first teeth. Handle designed for a parent's hand. 1. Baby-Soft Bristles for gentle cleaning and massaging of a baby's teeth and tender gums. 2. Cushioned Head is designed to help protect tender gums. 3. Non-Slip Handle designed to help parents brush their baby's teeth and gums. Oral-B, the toothbrush brand more dentists use themselves worldwide (based on surveys of a representative worldwide sample of dentists carried out for P&G continuously).