ORI Lab Curl Cleanse 100ml is created with a hydrating silicone-free formula designed to enhance curl shape and movement, aligned with curl care methods and principles. Infused with Beauty Boosters of Flannel Flower, Rice Protein & Wild Rosella which saturate hair strands and optimise curl formation. Provides silicone-free cleansing, hugs curl shape, enhances elasticity, bounce and movement, smoothes curls to prevent detangling friction, frizz and flyaway, protects curls from temperature extremes and hydration, aligned with global curl care methods and principles. Benefits: Hydrating Defining Detangling Frizz control How to Use Begin your first cleanse by placing a generous amount of product into the palm of your hands and emulsify. Apply to wet hair and work into a gentle lather. Rinse thoroughly. Cleanse again, leaving the product to soak for one minute to allow the bespoke formula to absorb into curl strands and scalp. Take this moment to indulge in the ritual of scalp massage. Rinse thoroughly, follow with Curl Condition.