ORI Lab Plump Cleanse is a volumising shampoo that is designedto enhance volume and styling fullness.Infused with Beauty Boosters of White Cypress, Rice Protein & Pomegranate which assist to strengthen and refresh fine strands, adding shine and vitality.Directions:Begin your first cleanse by placing a generous amount of product into the palm of your hands and emulsify. Apply to wet hair and work into a gentle lather. Rinse thoroughly. Cleanse again, leaving the product to soak for one minute to allow the bespoke formula to absorb into hair strands and scalp. Take this moment to indulge in the ritual of scalp massage. Rinse thoroughly, follow with Plump Condition.