An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 232°c. Hair is left restored, touchably soft and lit from within. BENEFITS Brightens, tones and eliminates brassiness. Provides 232°c heat protection. Helps to repair and strengthen over-processed, brittle hair. Replenishes lost moisture to hydrate and restore softness to dry hair. Smoothes the cuticle and helps to improve elasticity. Enhances vibrancy for healthier looking hair. dermatologist-tested. formulated without parabens, sulfates or sodium chloride. colour and keratin treatment safe. UV protection for hair. vegan, cruelty-free and gluten-free. HOW TO Work through damp hair before styling to protect, tone and hydrate.