Who For hair that longs to be in the thick of it What Creates voluptuous, bombshell hair Adds density and dry hold without stickiness Thickens by swelling the hair shaft from roots to ends Lightweight moisturizers prevent hair from looking dry and dull When To plump up the volume Why Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower Extracts) defends hair from oxidative stress, photoaging and the deterioration of natural keratin, all while protecting from the drying, damaging and color-depleting effects of the elements. Naturally-Derived Polymer reduces oiliness and creates volume while leaving the hair with a soft, dry finish. Panthenol swells the hair shaft and volumizes the hair. Hydrolyzed Keratin strengthens damaged hair, protects the hair shaft and enhances body and shine. Zeolite Crystallines behave like tiny sponges to absorb and trap dirt, oils and odors to lift and add body to the hair. How Shake. Spray. Plump. Finishes and holds styles. Add heat for extra volume.