Pantone is the world's leading color authority, and its color chip design is iconic. Set ablaze with a selection of hues from the Pantone graphics palette, this journal is a must-have for those who covet chic design. Chronicle Books (CA) Pantone is the world's leading color authority, and its color chip design is iconic. Set ablaze with a selection of hues from the Pantone graphics palette, this journal is a must-have for those who covet chic design. Pantone Inc. (a wholly owned subsidiary of X-Rite, Inc.) is the world-renowned authority on colour. For more than 45 years Pantone has been inspiring design professionals with products, services, and technology for the colourful exploration and expression of creativity. In 1963, Lawrence Herbert, Pantone's founder, created the Pantone Matching System, a book of standardized colour in fan format-an innovative system for identifying, matching and communicating colours to solve the problems associated with producing accurate color matches in the graphic arts community. Pantone has since expanded its colour matching systems to include other industries including digital, fashion, home, plastics, architecture, interiors, and paint. Today, the Pantone name is known worldwide as the standard language for accurate colour communication.