This new generation baby shampoo - Paul Mitchell Baby Don't Cry formula is ultra gentle on hair and will not irritate your eyes. Shampoo is strong enough, however to add shine and moisture to your hair while leave it shimmeringly clean and soft.Make bath time fun time with Paul Mitchell Kids. Key FeaturesGentle Mild cleansers and a neutral pH create this tearless formula. Soothes Chamomile and cone flower extract help calm and soothe the skin and scalp. Excellent Baby Wash A scientific blend of extracts helps replace and prevent the disruption of the naturally-occurring moisture in the skin. Directions Wet hair. Apply a small amount to palms of hands. Massage into hair and scalp. Rinse completely. A second shampoo may not be necessary.