Paul Mitchell Platinum Blonde Shampoo 1000ml brightens blonde, gray or white hair with cool violet pigments while hydrating and adding shine. This shampoo gently cleanses hair with mild ingredients that retain moisture and soften the hair. Its powerful combination of conditioning agents and extracts provides ample moisture and intensified shine, leaving hair looking healthy and vibrant. The cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones. What are the benefits and features of Paul Mitchell Platinum Blonde Shampoo 1000ml? Brightens cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones. Hydrates and adds shine a powerful combination of conditioning agents and extracts provides ample moisture and intensified shine. Gently cleanses mild ingredients cleanse while retaining moisture and softening the hair. Who is Paul Mitchell Platinum Blonde Shampoo 1000ml for? This shampoo is perfect for those who want to brighten and hydrate their blonde, gray or white hair while neutralizing yellow tones and adding shine.